MVM WordPress Installation:
Sometimes installing WordPress can be a little tricky, especially if you are a beginner. MindVisionMedia.net can handle all of your WordPress free and paid theme or plugin installations and configuration for you. Let MVM do the dirty work
Balanced WordPress Web Design:
Greetings from Allan at MindVisionMedia.net, I hope this post finds you all well. I get a lot of questions about why a particular business website isn’t doing well so I thought I would write this quick post to explain some basics that I feel are very important. Today’s business website needs a combination of design principles incorporated to be effective and compete with the 644,000,000 active websites on the Internet right now.
Three very important aspects you’ll want to utilize besides clear, concise content and effective navigation are, social media marketing, search engine optimization and imagery or visual stimulation. WordPress is the choice for business websites with over 40% of businesses choosing WP for their content management system and combining these principles will help make you competitive and get you the attention you seek.
Social Media Marketing:
Compared to the cost of advertising for a brick and mortar business, a website offers almost unlimited advertising in a variety of ways that are extremely cost-effective if not free all together. Of course you can still apply some of the same print marketing techniques for your site as you do with a regular business, but social media marketing is a powerful and effective approach that doesn’t cost anything except some of your time. Connecting your website to various social media channels and publishing detailed content about your goods and services will generate as much traffic or more than regular advertising. It helps to spread the word about your business and attracts followers and word-of-mouth interest.
Search Engine Optimization:
Search engine optimization is becoming more understandable and accessible to the average site owner thanks to a variety of popular SEO plugins. This allows you to not only automate but also optimize your site for most search engines primarily Google. A knowledge of Google Analytics and Web Master Tools helps to fine tune your site even more for specific target markets and demographics.
In today’s visually inspired society, visual content is expected by end users. Whether it involves images of your products, graphics that help explain your services, video commercials, training or presentations, the average end-user will be more engaged if your site has visual appeal. Statistics show that our society reads less and gets most of their cues and information from visual aids. the old saying that a picture speaks a thousand words is more true now than in the past with the high use of digital mediums in everyday life. Sites that don’t have a visual advantage are often left out because the information requires more time to analyze and decipher. Using a combination of text and visual stimuli helps the modern brain to process and determine the message quicker. It also helps the user to navigate quickly to information that relates to what they seek.
Effectively combining these elements in a balanced fashion into your site and message will help you drive more traffic and clients to your business. Balance is the key, the right mix of text, imagery, marketing and optimization makes for a good site that is well equipped to compete in today’s high-tech world. If you are not managing or designing your own business site, be sure your designer or webmaster is effective in implementing all of the above aspects into your design process.
Embedded Video Best Practices | Video Volume
Greetings from Allan at MindVisionMedia.net, I hope this post finds you well. With embedded media, specifically video and advertising being used frequently on websites, it is important to understand some simple rules of courtesy that will make your user’s experience pleasant and enjoyable. How many times this past year have you visited a site or clicked on a video link only to arrive at the page or video that begins playing at live concert sound levels? Or how many advertising videos have you encountered that don’t have controls at all and have volume levels that your neighbors down the street can hear? Embedded video volume best practices seem to have been abandoned when it comes to marketing these days.
I don’t know about you but I have been shocked out of my chair several times by some of these videos and advertisements that start playing at maximum sound volume. It is very annoying and in my opinion, disrespectful. If you have other people in your home or office, this can be quite intrusive and distracting. It happens quite frequently on big sites like Yahoo, YouTube and other sites including news sites too when you click on a news story, article or video. When did the web become so inconsiderate? I’m not sure but I don’t recall it being that extreme prior to the last year or two.
I remember not too long ago there was a campaign to stop TV and Cable stations from blasting loud commercials that were 2-3 times the volume level of the program you were watching but the concept or rather consideration hasn’t been upheld and doesn’t include the web. It is so inconvenient to keep adjusting your speaker volume on every web page you visit or to have an advertisement start playing out of nowhere while you are reading an article, then to have to scroll down the page to find where the embedded video or ad is located which often doesn’t even have any volume or player controls at all.
What is up with that I have to ask? Trickery is not a best practice in web design nor is placing media on your page that the user can’t control or opt-out of listening to. Even with your computer volume set to a low-level, some of these sites, especially the big guys with all of their advertising just explode with loud intrusive volume levels that are mind-boggling and you are forced to listen to or watch before you can see, read or watch what you came there for in the first place.
As a designer who has to build, upload and test a lot, I frequently do a lot of work during off-peak hours while many are sleep and bandwidth is plentiful. There’s nothing like doing research or visiting a website at 2 in the morning and the website you visit has video or advertising at volume level 1000 that scares everybody including your neighbors out of a deep sleep.
To me it is just common sense, common courtesy to adjust volume at a respectful level or to leave the option to the user to turn volume on or skip your ad altogether. But advertisers especially want you to hear their commercial even if you are down the street from your house at the gas station or walking your dog around the corner, unbelievable!
So this post is to remind designers to be respectful, be considerate and always embed your media with low or no volume. Or at least give your users the option to play the media or not with clear direction. Never, never, never put a video at the bottom of your page that starts automatically with high volume and your visitors must scroll down or look for the source of annoying noise or check other open browser tabs and windows to see where the sound is coming from, that is just plain rude and projects a sneaky methodology and purpose.
To be safe in general, I recommend just having the video set to not autoplay and allow your visitors to select the media to play it at their convenience.
YouTube Embedded Player Parameters and API
If you’re tired of advertising and video from websites, especially the big boys and News sites blasting uncontrollable advertising videos with inconsiderate volume levels and no player controls to opt-out, help spread the word on social media, write a post about it and start the conversation in your circles. Maybe the FCC and these sites will get wind of the issue and start to pay attention, thanks!
MindVisionMedia.net offers local Static and Dynamic Web Design Services in the Bakersfield California area. Whether you need a personal or small business website, get reliable trust-worthy design services at reasonable prices to suit your needs. Specializing in Dynamic WordPress design, MVM can help establish your web presence and or improve your search engine ranking using the latest best practices and techniques. Contact MVM now for more information and to discuss your needs.
Social Media Integration
Monetization of existing sites
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