Video production offers so many opportunities to the online business community. Video has helped the online business community tremendously with today’s media-driven society and with the social media explosion, it can provide unimaginable outreach to millions through computers, smart phones and tablets.
Advertisers have taken full advantage of the internet and there is no reason why the small company or individual with an online presence can’t also take advantage of the huge market reach video provides.
Now with all of the technological advances available to consumer, pro-consumer as well as the larger e-business entities, producing video for the web is easy and fun. With a modest video camera and a little training, you can enhance your online presence through advertising your product or service, offering training, doing testimonials and comparisons, providing educational and journalistic materials for a particular subject or issue, etc.
You can embed your video’s inside your own website (example below), pages and post or through video sharing sites like YouTube and Vimeo among others who offer accessible ways to post your videos online and reach millions. There are even software packages requiring no former experience to get you started editing, customizing and encoding your videos for online exhibition. Sharing sites also have tools and tutorials to help you s well.
Often, the average person will overlook this opportunity to speak directly to their niche or target market because of a misconception that it will cost thousands of dollars to produce a video. This is not true at all and there is a method and approach to every budget. The key areas to focus on are content (being direct and specific about your product or service), lighting (making sure your subject or talent in the video is clear and visible, and most importantly audio (making absolutely sure your audience can hear what is being said without interference or distortion. These basic guidelines will get you started and on your way to presenting yourself to the world through an online presence. Studies prove that in our current society, 90% of consumers use the internet to research products and services before they make a purchase! But you must engage your audience and keep them focused and give them the answers they are looking for.
Video allows you to:
Communicate: provide valuable information about your goods and services
Connect: relate to the audience and show that your product or service can provide the solution to their needs
Convert: convert the interest into sales and satisfaction
Below is a sample of how powerful video can be from a journalistic perspective relating to documentary production services that I am involved with, enjoy! FOX News Group “Hollywood’s NDN”. A raw, dogma-style documentary about stereotypes, Allan Whitney (DP)[embedplusvideo height=”440″ width=”550″ standard=”http://www.youtube.com/v/ju-FOhxfnic?fs=1″ vars=”ytid=ju-FOhxfnic&width=550&height=440&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=” id=”ep4211″ /]
Written by Allan Whitney